Overview
Market Insight is the foundation of product success. It involves understanding user needs, analyzing competitive landscapes, and coordinating with Marketing (MKT) and Technical Support (TST) teams to gather comprehensive market intelligence.
1.1 Observe User JTBDs (Jobs-to-be-Done)
How We Do It
- +R&D Collaboration: Work closely with the R&D team to understand technical possibilities and constraints
- Bridge UCM Tickets Support: Analyze user-reported issues and feature requests to identify patterns
- +TST Partnership: Collaborate with Technical Support to gather frontline user feedback
- Review CRM Tickets Regularly: Systematically analyze customer relationship management data for insights
- +MKT Coordination: Work with Marketing to understand market positioning and messaging
- Assess MKT-Made Materials: Review marketing materials to ensure alignment with user needs
Outcome #1: Typical Use Cases Summary
A comprehensive document that captures the most common ways users interact with our product, including:
- Primary user workflows and scenarios
- Pain points and friction areas
- Feature utilization patterns
- User success stories and best practices
1.2 Analyze Competitors
How We Do It
- Review and Test Competitor Products: Hands-on evaluation of competing solutions to understand their strengths and weaknesses
- Make a Feature-parity Matrix: Create detailed comparisons of features across different products in the market
Outcome #2: Product Competitor Analysis Report
A strategic document that provides insights into the competitive landscape, including:
- Comprehensive feature comparison matrix
- Competitive positioning analysis
- Market gap identification
- Differentiation opportunities
- Pricing and business model comparisons
Next Steps
Market insights drive our product strategy and roadmap development.