Evaluate & Iterate

How We Do It

• Establish Core Funnel KPIs: Define and track key performance indicators that align with business objectives and user success metrics
• Run Bi-Weekly Funnel Reviews: Conduct regular analysis sessions to review conversion data, identify bottlenecks, and track improvements
• Root-Cause Analysis: Deep dive into data to understand why certain metrics are underperforming and identify actionable solutions

Outcome #9: Product Conversion Funnel Data Dashboard

A comprehensive real-time analytics dashboard that visualizes the entire user journey, including:

• User acquisition metrics and traffic sources
• Conversion rates at each funnel stage (awareness, consideration, decision, retention)
• Drop-off analysis with specific friction points identified
• Cohort analysis to track user behavior over time
• A/B test results and experiment performance
• Revenue impact and customer lifetime value metrics
• Real-time alerts for significant metric changes

Outcome #10: Funnel Review & Analysis Report

Bi-weekly comprehensive reports that provide actionable insights and strategic recommendations, including:

• Executive summary with key findings and recommendations
• Detailed performance analysis with period-over-period comparisons
• User behavior patterns and journey mapping insights
• Competitive benchmarking against industry standards
• Root cause analysis for underperforming metrics
• Prioritized action items with expected impact and effort required
• Success stories and learnings from implemented improvements

Marketing Collaboration Requests

Based on evaluation insights, we coordinate with marketing for:

• Website Content Updates: Request changes to product pages, feature descriptions, and value propositions based on user feedback
• New Materials Creation: Commission articles, videos, case studies, and tutorials to address identified user needs
• Tracking Points Implementation: Build key analytics touchpoints to measure marketing campaign effectiveness